When you are researching ways to create a website for your business you will come across two main options. Working with a professional website developer, or using an online website builder.

Using an online website builder is a cheaper option for you to create your own website for your business. But is using an online website builder really the best option?

Some online website builders do require you to have some knowledge in website development to be able to use them effectively. It is not always a simple solution for creating a website on your own and you may put yourself in a sticky situation. Saying that some online website builders are a simple drag and drop situation that will be easy for people to master. However, some of these websites made using these platforms do not look professional and may draw away customers.

There are many websites hosting servers that offer many different benefits. Some of the most popular include load speed, storage, and being environmentally friendly. One of the less s[oken about is being environmentally friendly, also known as green web hosting.

But, should you invest in the opportunity of having your website hosted by a green server?

There are many benefits to having your website hosts by a green web hosting server. The main one being that you will be helping the environment. You will be using a website hosting server that is giving back to the environment by using sources that mother nature provides us with for free.

Another benefit of using this type of website hosting software is that it can be a huge selling point for your business. Especially if you are a website development company creating green websites for businesses. A lot of people are now becoming environmentally conscious and want to play their part in helping to save the environment. So, if they see an opportunity to have their website powered by green energy they will take it.

However, there are still a few disadvantages to this hosting option. The main one being that your load speed may be slower than other options. This is because the power is more natural so it may take slightly longer to load your website.

At the end of the day, it is up to you what you want from your website. Green website hosting is a good way to effectively help the environment without needing to change your daily routine. But if website load speed is more important to you, you may wish to use an alternative option until green web hosting has been able to improve as this is still a new website hosting option.

A lot comes into play when you are choosing a style for your website. Today, we are going to share with you some of the basics, helping you to choose the best style for your website.

Colour Scheme
One of the most important aspects of your website style is your colour scheme. You want this to portray your business perfectly, as well as run smoothly throughout. Choosing your colours carefully is key as you do not want them to clash and make your website unapproachable.

Pages
Another key aspect of your website style is the number of pages you wish to have. When styling your website it is key to know what pages you will be having on your site. Some people chose to have one single page showcasing all information. Whereas others choose to have multiple pages so information is separated and easy to find. The choice is yours, but knowing this will help you to design and style an effective website.

Font
Another key aspect of your website style is your font choice. Ideally, you want your fonts to be the same throughout your website with not many changes if possible none at all. The font you choose is key to your website style as it will bring your website together. You want this font to be clear and easy to read so it draws people into your website.

Images
Another important style aspect you will need to consider is the use of images. You will need to decide where on the page you want them to go, what you want them to look like and what theme they need to follow. This is all important in ensuring your website continuously follows the same style.

These are just a few of the many aspects you need to consider when choosing a style for your website. Ensuring you know all of these before you head to a designer and developer will help make the process more of a breeze.

There is a huge misconception that your own website copy is not as important as the design or development. Whilst it may not be as important as a fully working and professionally designed website, it is still important.

Your website copy can let you down if it is not professionally written!

You may not know this but we do subconsciously judge everything we read. If you are planning to shop somewhere or work with someone, to then notice spelling errors, your mind will automatically think something is wrong. Simple mistakes are easy to make, but they are just as easy to avoid.

Hiring a professional copywriter, whilst it will cost you a fee, to begin with, will be worth it in the long run. Professional copywriters have the skills to write excellent copy that will be able to help your business to flourish. Writing website content that will help your website to sell your business not divert people away.

Most website development companies will be able to offer you full packages that include working with a copywriter for your own website copy. However, if this is not something they offer, you can get in touch with freelance copywriters who will be happy to help you with their skills.

Any website copywriter will work closely with you. Ensuring that they are fully understanding your business and the facts of your business. Portraying all of your key points in a professional manner that will help to sell your business.

If you decide to work with a copywriter for your website content, you will not be disappointed. They will help you in ways that you would never have thought possible. You may even be able to discuss with them including blog writing services within their costs as this is a good way to boost your SEO by keeping your website current.

Working freelance can be a daunting process, especially if you do not know what it entails. When becoming a freelance web designer it is up to you to source your own work, make your own schedule, build your own network and advertise your own business. If you are working as a freelance web designer you must keep up to date with all the current web trends. Ensuring that you are fully skilled to design the best websites possible, to meet the needs of your audience. This could involve taking online courses to ensure your skills are always up to standard. You should also consider showcasing all of your personal work as well as personal achievements. This will help your audience to see what you are capable of creating, what you are most proud of, as well as getting to know you as a person. Working freelance is a lot about building relationships with people, have this as your focus.

Having a blog area offers many benefits to you, your customers and your company. Today, we are going to share with you some of these benefits.

One of the main benefits of having a blog on your website is that it allows regular customers to connect with you. If they are invested in your company they will love to hear from you, what tips you have to offer as well as gaining an insight into your company.

Another benefit of having a blog is that it can help to boost your SEO. This is because your blog will help google to know that your website is active and in use. Regardless of if people read them, it will always help to boost this.

Finally, having a blog helps to show that you are a trustworthy business. If people can build a relationship with you and communicate with you, they are more likely to purchase from you.

Creating an online shop can be extremely daunting. We can sometimes question whether it is even worth the extra hassle. But I would highly recommend you having an online shop. They offer an easier and more direct way for your customers to purchase products or services from you. Online shopping is being used more and more. The use of technology is becoming more and more common. With people becoming more and more advanced in the use of technology. Creating an online shop for your business will help your company to grow massively. Especially if you already have a great customer background. You will find that previous customers will begin to share your online store. It will be easier for them to show where they have purchased one of your products from with a quick link to your shop. It can also be much easier to track the amount of money you are making online as everything will be complete digitally.

When starting off a website one of the first things you need to do is design it. But should you design this yourself or hire a web designer? There is nothing wrong with trying to design your website yourself. This will give you a chance to decide fully what you want. If you aren’t fully happy with your own design then you can hire a web designer. Showing them your own designs will help them to understand what you want for your website. Making it easier for them to improve your design. It is not cheap to higher a web designer. Therefore, I would recommend anyone to at least try to design their own website. Yes you will need someone to build it for you. However, you can save money by designing it yourself. If you do not feel up to designing your own website then do not worry. You can hire a web designer and they’ll do the work for you.

When it comes to designing on online shop you want to make the shop easy to use and navigate.  Think of the user and how you can maximise their experience.  If you are selling a range of products you may wish to use subcategories so your customer can click onto each ‘department’ you may even wish to have a sales tab where you can list items with limited stock at a reduced price.

Prices should be displayed and out of stock products marked to avoid customer disappointment after they have placed an order.  It is also a great idea to give several secure payment options to allow your customers to pay by credit cards, debits cards and PayPal.  There are also payment plans, however these come with added risks to your business.

Using a Website Management Company to design, manage and update and promote your website is and excellent idea to maximise your business potential.

When designing a website there are some important factors which you need to consider. We are going to look into some of these today to help you with web design.

The most important factor of web design is the usability of the website. You need to consider if it will be usable for most people. It needs to be simple enough for the people that are not the most confident with technology to use, yet still looking professional.

Speed is another important factor to consider. When designing a website consider how fast it will be. Don’t include too many different aspects that it will go slow. People get frustrated easily with slow websites.

Ensure you design a website which is mobile friendly. A lot of people use their mobile phones to research websites. This means you will need a website which looks just as good on mobile as well as computers.